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Deliver real-time 1:1 personalisation across every touchpoint — at scale. Create more meaningful relationships, boost productivity, and increase revenue by delivering hyper-personalised, always-on experiences across every channel.
Transform generic interactions into intelligent, always-on personalisation that spans every channel and customer touchpoint.
Make the right decisions 24/7 with real-time access to customer data.
Utilise any data source from Data Cloud — like historical, intent, engagement, or profile data — and activate it instantly to personalise interactions across every channel.
Deliver real-time 1:1 personalisation at every stage of the customer lifecycle.
Empower your organisation to drive stronger customer relationships, better productivity, and more revenue by delivering 1:1 real-time personalised experiences across every customer touchpoint.
Deliver business value with real-time personalisation.
Make every moment count with real-time personalised experiences aligned to your customer and business goals.
Deliver hyper-personalised experiences in real time across web, email, mobile, and Agentforce. Use AI to infer customer intent and make instant, relevant decisions that align to your customer and business objectives, 24/7.
Empower agents and teams to act instantly on customer preferences and intent — personalising every moment without the manual work.
Optimise the customer experience to align with your business goals — like maximising revenue. Use built-in experimentation and attribution to test different experiences, deliver the top performers, and easily track performance.
Personalise every touchpoint with AI and Agentforce.
Create consistent, intelligent, and adaptive customer experiences that evolve with each customer.
Deliver real-time, tailored experiences across every digital and human touchpoint — including web, email, mobile, and live agent interactions. Surface personalised recommendations directly in Sales and Service Consoles to enable white-glove experiences at every moment.
Activate AI- or rule-based product and content recommendations dynamically based on real-time customer behaviour, and apply them across web, email, and other key channels.
Use AI models and Agentforce to determine what to say, show, or offer — and deliver it autonomously across all channels or departments your customers engage with.
Extend your personalisation capabilities with these related apps and add-ons.
Marketing Personalisation is the practice of using data to deliver relevant and tailored brand messages to specific audiences. It takes into account a person's interests, demographics and buying behaviour to create a more personalised experience. Learn more in our marketing personalisation guide.
A personalisation engine is a kind of technology solution that ingests customer engagement and profile data, then — using machine learning and AI — determines relevant messages, segmentation and content for each customer, based on their preferences and affinities. These insights can then be ingested into various marketing touchpoints to power the customer experience.
Salesforce Personalisation is Salesforce's new personalisation solution that seamlessly integrates into Data Cloud. It utilises Salesforce Data Cloud customer profiles to deliver real-time, one-to-one experiences across all customer touchpoints, driving tangible business outcomes.
Many Marketing Cloud products offer the ability to personalise customer engagements, however, “Personalisation” in Marketing Cloud refers specifically to the product that allows you to unify customer engagements across your website, app, email and other touchpoints, to generate preferences and affinities that power real-time one-to-one offers, messages and experiences.
Deliver more relevant, intent-driven experiences that increase conversions across your website and marketing channels like email. Personalisation enhances customer satisfaction, deepens relationships, and drives greater lifetime value. At the same time, optimised web and app experiences boost time on site, reduce bounce rates, and lower acquisition costs. Together, these capabilities improve marketing performance, increase team productivity, and ultimately drive more revenue.
Yes, Marketing Cloud Personalisation, Evergage, and Interaction Studio are one and the same. From increased innovations, feature improvements, and the evolution of the product, the name evolved twice from Evergage, to Interaction Studio, and then from Interaction Studio to Marketing Cloud Personalisation.
