We use your interactions with the App Store—such as purchases and downloads and what you’ve previously searched for and viewed—to help you discover apps and games that are most relevant to you through personalized recommendations. We also use your purchase history and payment methods together with account information derived from your Apple Account. You can opt out of the use of this data for this purpose, as described below.

You can disable personalization features by turning off Personalized Recommendations for your Apple Account. In iOS and iPadOS, go to Settings, tap your name, tap Media & Purchases, tap View Account, then tap to turn off Personalized Recommendations.