Yorick Demichelis

Engineering leader and cloud architect with over a decade of experience building and scaling consumer technology platforms across media, sports, retail, and entertainment. I work at the intersection of infrastructure, platform architecture, and engineering organization - taking ownership of complex systems and the teams that run them.

Through Tech Holding, I embed with clients as a technical owner: auditing inherited architecture, establishing engineering standards, leading distributed teams, and delivering platforms that scale. Currently serving as Director of Engineering and Infrastructure at LIV Golf, where I own the full consumer technology estate across web, mobile, and cloud infrastructure on GCP.

My background spans cloud-native infrastructure, API and integration architecture, DevSecOps, and fullstack engineering. I bring both the depth to operate at the code and infrastructure level and the breadth to align technical decisions with product strategy and business outcomes.

Own technical strategy and architecture across the consumer technology domain, including web, mobile, and cloud infrastructure
Audit and remediate inherited vendor-delivered architecture, identifying technical debt, establishing risk posture, and building a platform ownership roadmap
Lead cloud infrastructure design and operations on GCP, including Kubernetes workloads, CDN and asset delivery, API gateway configuration, and observability
Define and enforce engineering standards across a distributed team, including code review practices, release workflows, and multi-environment deployment processes
Direct end to end delivery coordination between engineering, product, and external vendors, owning accountability for timelines and technical outcomes
Partner with product leadership to translate fan experience and business objectives into technical requirements and platform roadmaps
Lead engineering hiring and team formation, defining role requirements and evaluating candidates across geographies
Architect long-term integration strategy for a unified consumer technology ecosystem spanning web, mobile, and third-party platform layers

Designed hub-and-spoke integration architecture connecting three distinct consumer products post-acquisition
Blueprinted isolation patterns allowing independent product evolution while maintaining seamless user experience
Architected scalable communication methods avoiding single points of failure in cross-product integration

Resolved critical performance issues preventing platform-wide failures for healthcare SaaS platform
Implemented enhanced monitoring and observability across distributed consumer-facing applications
Optimized database configurations and application performance for improved user experience and platform resilience

Led full-stack performance optimization for multi-tenant sports platform serving college athletics programs
Implemented automated performance analysis across frontend and API layers for consumer-facing applications
Optimized consumer experience through static asset optimization, Vue rendering improvements, and multi-layer caching
Architected long-term multi-tenant platform with unified but customizable frontend for sports organizations

Led technical screening for DevSecOps and SRE roles supporting media production and entertainment platforms
Defined the candidates evaluation grid on threat modeling, vulnerability remediation, patch management, IAM management, and scalable system for infrastructure and security operations

Architected multi-tenant SaaS platform with cost analysis and anomaly detection
Designed secure cloud provider integrations with automated IAM setup and Infrastructure as Code templates
Built AI chat interface integrated with dashboard and Slack for natural language cost querying
Implemented scheduled data collection and automated reporting system with email and Slack notifications

Led architecture of multi-tenant ecommerce platform with integrated payment systems and consumer-facing storefront
Modernized development practices implementing CI/CD pipeline and infrastructure as code for reproducible deployments
Integrated backoffice CRM platform maintaining security and data isolation across customer tenants

Built complete marketplace platform from scratch connecting advertisers and content creators
Architected scalable consumer platform spanning public website, webapp, and mobile app serving thousands of users
Designed full content pipeline with upload, optimization, approval, compression and distribution
Implemented comprehensive media handling system with transcoding, standardization, and on-demand image optimization
Built dual API architecture using GraphQL for consumer interfaces and REST for internal and machine to machine operations

Architected high-traffic identity platform handling massive consumer traffic spikes for retail and entertainment events
Led unified identity platform design connecting European and American operations using OpenID Connect and OAuth2
Coordinated major Ruby platform modernization across entire consumer-facing technology stack
Collaborated with AWS Technical Account Managers to optimize architecture for peak consumer demand and traffic scaling
Conducted total cost of ownership analysis for Azure to AWS migration of consumer-facing workloads

Rearchitected consumer platform infrastructure using Infrastructure as Code, migrating from RDS to Aurora Serverless
Implemented GraphQL federation for unified API endpoints serving mobile and web applications
Established strict network security with ACLs and Security Groups to harden VPC for consumer data protection
Enhanced CI/CD pipelines incorporating infrastructure changes alongside application deployments

Built infrastructure from scratch for VR shopping initiative with consumer-facing APIs
Established Kubernetes-based architecture for API supporting low latency immersive shopping experiences
Implemented comprehensive CI/CD pipeline with integrated QA testing and validation for consumer application deployment

Led API development for consumer-facing entertainment platform serving millions of Harry Potter fans globally
Architected AWS-native microservices with GraphQL federation for seamless consumer experiences across web and mobile
Implemented secure content delivery system with symmetric encryption for premium digital content (ebooks)
Integrated payment systems connecting Apple and Google in-app purchases with user entitlements systems
Optimized performance working directly with AWS engineers to resolve Lambda cold start issues impacting consumer experience

Established comprehensive security operations including MDM deployment, CIS benchmark compliance, and incident response protocols
Led enterprise security initiatives including ISO 27001 and SOC2 compliance, Zero Trust Architecture implementation
Created automated cloud security scanning system for CIS 2.0 compliance monitoring across client environments
Developed automated SBOM generation workflow supporting vulnerability scanning, secret detection, and license compliance
Led technical reviews of client architectures and system designs across multiple industries

Led evening bootcamp teaching comprehensive fullstack development to adult learners
Taught JAM stack architecture including authentication, authorization, and API design
Instructed on secure development practices and modern web application development

Developed flight seat booking system for Wells Fargo travel rewards platform
Built ETL pipeline for plane and seat data from third-party SOAP APIs
Implemented SVG-based seat map rendering with interactive seat selection for consumer interface
Led accessibility compliance effort ensuring WCAG specification compliance for booking flow

Created truck fleet management system including APIs, back office interface, and driver webapp
Led architecture and system design efforts for logistics management platform
Mentored engineering team on system design and development best practices

Updated apple.com website for product launches across multiple international markets
Collaborated with design, content and QA teams to release pixel perfect updates

Managed websites serving information and services to the public
Coordinated with agencies and vendors for custom development projects
Developed internal tools for legal document management and publication

Yorick Demichelis

Director, Engineering & Infrastructure

Sr. Solutions Architect

Sr. Solutions Architect

Lead Technical Consultant

Technical Interviewer

Tech Lead

Solutions Architect

VP, Software Engineering

Solutions Architect

Lead DevOps Engineer

Lead DevOps Engineer

Lead Backend Engineer

Solutions Architect

Fullstack Development Instructor

Software Engineer

Lead Software Engineer

Frontend Software Engineer

Software Engineer