If you agree and want to support a free and open Internet too, I invite you to join us by signing the petition at google.com/takeaction. Please make your voice heard and spread the word.
Through VetNet, these founding partners offer a full spectrum of employment resources for members of the community. Whether starting a job search from scratch, looking for mentors in a specific industry or starting a business, transitioning service members, veterans and military spouses will be able to connect with career services, job opportunities and each other.
All of the content and resources are organized into three tracks by objective, each hosted on its own Google+ page.
To stay abreast of the most exciting events happening across all tracks, follow +VetNetHQ on Google+.
We’re proud to join forces with the Chamber, IVMF and Hire Heroes USA—to help them do what they do so well, and to simplify the process of finding and using resources for the veterans community. Our hope is simply to connect help to those who need it. If you’re a member of the community looking any career advice or help, get started at VetNetHQ.com. For those of us who have not served, please do what you can to spread word of VetNet to those who have.
The number of government requests to remove content from our services was largely flat from 2009 to 2011. But it’s spiked in this reporting period. In the first half of 2012, there were 1,791 requests from government officials around the world to remove 17,746 pieces of content.
You can see the country-by-country trends for requests to hand over user data and to remove content from our services in the Transparency Report itself, but in aggregate around the world, the numbers continue to go up.
As always, we continue to improve the Transparency Report with each data release. Like before, we’re including annotations for this time period with interesting facts. We’re also showing new bar graphs with data in addition to tables to better display content removal trends over time. We’ve now translated the entire Transparency Report into 40 languages, and we’ve expanded our FAQ—including one that explains how we sometimes receive falsified court orders asking us to remove content. We do our best to verify the legitimacy of the documents we receive, and if we determine that any are fake, we don’t comply.
The information we disclose is only an isolated sliver showing how governments interact with the Internet, since for the most part we don’t know what requests are made of other technology or telecommunications companies. But we’re heartened that in the past year, more companies like Dropbox, LinkedIn, Sonic.net and Twitter have begun to share their statistics too. Our hope is that over time, more data will bolster public debate about how we can best keep the Internet free and open.
Patent pages now feature a “Find prior art” button that instantly pulls together information relevant to the patent application.
The Prior Art Finder identifies key phrases from the text of the patent, combines them into a search query, and displays relevant results from Google Patents, Google Scholar, Google Books, and the rest of the web. You’ll start to see the blue “Find prior art” button on individual patent pages starting today.
Our hope is that this tool will give patent searchers another way to discover information relevant to a patent application, supplementing the search techniques they use today. We’ll be refining and extending the Prior Art Finder as we develop a better understanding of how to analyze patent claims and how to integrate the results into the workflow of patent searchers.
These are small steps toward making this collection of important but complex documents better understood. Sometimes language can be a barrier to understanding, which is why earlier this year we released an update to Google Translate that incorporates the European Patent Office’s parallel patent texts, allowing the EPO to provide translation between English, French, German, Spanish, Italian, Portuguese, and Swedish, with more languages scheduled for the future. And with the help of the United States Patent & Trademark Office, we’ve continued to add to our repository of USPTO bulk data, making it easier for researchers and law firms to analyze the entire corpus of US patents. More to come!
Thanks to the Internet, trade has never been easier. The ability to trade goods and services online has helped companies large and small to reach a global marketplace. And the web has also enabled another important cross-border transaction: the free flow of information without restriction.
Malware authors often compromise legitimate sites to deliver content from a malicious attack site or to redirect to an attack site. These attack sites will often deliver "drive-by downloads" to visitors, which launch and run malware programs on their computers without their knowledge. To try to avoid detection, these attack sites adopt several techniques, such as rapidly changing their Internet location with free web hosting services and auto-generated domain names. Although less common than drive-by downloads, we’re also seeing more malware authors bypassing software vulnerabilities altogether and instead employing methods to try to trick users into installing malicious software—for example, fake anti-virus software.
How you can help prevent malware and phishing
Our system is designed to protect users at high volumes, but people still need to take steps to keep their computers safe. Ignoring a malware problem is never a good idea—if one of our warnings pop up, you should never click through to the suspicious site. Webmasters can help protect their visitors by signing up for malware warnings at Google Webmaster Tools. These warnings are free and will help us inform them if we find suspicious code on their sites. Finally, everyone can help make our system better. You can opt-in to send additional data to our team that helps us expand the coverage of Safe Browsing.
Looking forward
Some of our recent work to counter new forms of abuse includes:
It’s a good feeling to know that we’re making the web more secure and directly protecting people from harm—whether they’re our users or not. We continue to invest heavily in the Safe Browsing team so we can defend against current and future security threats.
Tuesday, June 19th: we’ll be at the U.S. Government Pavilion to participate in panel discussions and demonstrations of our work with the Governor’s Forest and Climate Taskforce.
These are only a few examples of the fascinating ways technology can help address some of our world’s most pressing challenges. Stay tuned for updates throughout the conference about the news our partners are sharing, and if you have any thoughts about how technology can help save the world -- or at least help us all be more environmentally responsible and support a sustainable future, let us know at #googleatrio20.
We find that there are relatively few malicious players, who make multiple attempts to bypass our defenses to defraud users. As we get better and faster at catching these advertisers, they redouble their efforts and create more accounts at an even faster rate.
Even in this ever-escalating arms race, our efforts are working. One method we use to test the success of our efforts is to ask human raters to tell us how we’re doing. These human raters review a set of sites that are advertised on Google. We use a large set of sites in order to get an accurate statistical reading of our efforts. We also weight the sites in our statistical sample based on the number of times a particular site was displayed so that if a particular site is shown more often, it’s more likely to be in our sample set. By using human raters, we can calibrate our automated systems and ensure that we’re improving our efforts over time. In 2011, we reduced the percentage of bad ads by more than 50 percent compared with 2010. That means the proportion of bad ads that are showing on Google was halved in just a year.
Google’s long-term success is based on people trusting our products. We want to make sure that the ads on Google are safe and trustworthy, and we’re not satisfied until we do.
For example, in the case of a site that is selling counterfeit goods, this three-pronged approach aims to look for patterns that would flag such a site and help prevent ads from showing. Ad review notices patterns in the ads and keywords selected by the advertiser. Site review analyzes the entire site to determine if it is selling counterfeit goods. Account review aims to determine if a new advertiser is truly new, or is simply a repeat offender trying to abuse Google’s advertising system. Here’s more detail on how we review each of these three components.
Ad Review
An ad is the snippet of information presented to a user, along with a link to a specific webpage, or landing page. The ads review system inspects individual ads and landing pages, and is probably the system most familiar to advertisers. When an advertiser submits an ad, our system immediately performs a preliminary examination. If there’s nothing in the ad that flags a need for further review, we tell the advertiser the ad is “Eligible” and show the ad only on google.com to users who have SafeSearch turned off. If the ad is flagged for further review, in most cases we refer to the ad as “Under Review” and don’t show the ad at all. From there, the ad enters our automated pipeline, where we employ machine learning models, a rules engine and landing page analysis to perform a more extensive examination. If our automated system determines an outcome with a high degree of confidence, we will either approve the ad to run on Google and all of our partners (“Approved”), approve the ad to show for appropriate users in specific locations (“Approved - Limited”) or reject the ad (“Disapproved”). If our automated system isn’t able to determine the outcome, we send the ad to a real person to make a final decision.
Site Review
A site has many different pages, each of which could be pointed to by different ads, often known as a domain. Our site review system identifies policy issues which apply to the whole site. It aggregates sites across all ads from all advertisers and regularly crawls them, building a repository of information that’s constantly improving as new scams and new sites are examined. We store the content of advertised sites and use both machine learning models and a rules engine to analyze the sites. The magic of the site review system is it understands the structure of language on webpages in order to classify the content of sites. Site review will determine whether or not an entire site should be disabled, which would prevent any ads leading to that site showing from any account. When the automated system isn’t able to determine the outcome with a high degree of confidence, we send it to a real person to make a decision. When a site is disabled, we tell the advertiser that it’s in violation of “Site Policy.”
Account Review
An account is one particular advertiser’s collection of ads, plus the advertiser’s selections for targeting and bidding on those ads. An account may have many ads which may point to several different sites, for example. The account review system constantly evaluates individual advertiser accounts to determine if the whole account should be inspected and shut down for policy violations. This system “listens” to a variety of signals, such as ads and keywords submitted by the advertiser, budget changes, the advertiser’s address and phone number, the advertiser’s IP address, disabled sites connected to this account, and disapproved ads. The system constantly re-evaluates all accounts, incorporating new data. For example, if an advertiser logs in from a new IP address, the account is re-evaluated to determine if that new signal suggests we should take a closer look at the content of the advertiser’s account. If the account review system determines that there is something suspect about a particular account with a high degree of confidence, it automatically suspends the account. If the system isn’t sure, it stops the account from showing any ads at all and asks a real person to decide if the account should be suspended.
Even with all these systems and people working to stop bad ads, there still can be times when an ad slips through that we don’t want. There are many malicious players who are very persistent—they seek to abuse Google’s advertising system in order to take advantage of our users. When we shut down a thousand accounts, they create two thousand more using different patterns. It’s a never-ending game of cat and mouse.
We’ve put a great deal of effort and expense into building these systems because Google’s long-term success is based on the trust of people who use our products. I’ve focused my time and energy in this area for many years. I find it inspiring to fight the good fight, to focus on the user, and do everything we can to help prevent bad ads from running. I’ll continue to post here from time to time with additional thoughts and greater information about how we make ads safer by detecting and removing scam ads.
