Despite actuality accepted primarily for the decades area it toiled abroad bearing safe, boxlike wagons and sedans, Volvo is a aggregation with an all-encompassing and alluring history of demography risks with design.
Whether it’s afraid things up with an abrupt sports coupe, affairs at the accoutrement of what became the crossover craze, or charging abrupt into the affluence SUV game, Scandinavia’s best-known cast has never shied abroad from blame the boundaries, behindhand of how bourgeois its best-known abstract ability be.
Which cartage represented important axis credibility for Volvo in automotive design? Here are our picks for the best significantly-styled cartage to accept emerged from Gothenburg.
Strangely enough, one of Volvo’s best visually-striking designs dates aback to the aeon afore the cast developed a well-deserved acceptability for boxiness. The P1800 was advised to breeze the necks on buyers walking accomplished the showroom, and advice accord the automaker a style-first addition afterwards abounding years of architecture ordinary-looking automobiles.
Penned by Pelle Petterson, the P1800 was initially congenital for Volvo by Jensen in Britain, afore affective to its own factories in the aboriginal ’60s. Offered as both a auto and two-door wagon, the glass-heavy P1800 became a TV brilliant acknowledgment to the acceptance of The Saint, which added aloft Volvo’s contour with all-embracing customers. The echoes of the glassy P1800 were still actuality acquainted added than three decades afterwards back it afflicted the looks of the C30 hatchback.
There is no added iconic Volvo archetypal than “The Brick.” The 242/244/245 that accustomed on the arena in the 1970s presented a boxlike accent that came to ascertain the automaker’s angel for the abutting 35 years, able-bodied afterwards its exceptionally-long assembly run had ended.
Despite the attendance of the casual outlier archetypal like the bedfast Bertone coupe, the accepted 200 alternation is still for abounding the “default” Volvo shape, abnormally the long-roof wagon. Such was its access that the similarly-square 700 alternation advised to alter it had to be annoyed with treading baptize alongside it for abounding years afore its antecedent ceded the floor. Even the luxury-oriented 900 alternation followed in the aforementioned right-angle footsteps as the 200, with angled edges alone alpha to arise in the mid-’90s back the 800 alternation of sedans and wagons fabricated its debut.
While the ’80s and ’90s ability accept been bedeviled by Volvo’s acclaimed boxes, that aforementioned aeon additionally saw the cast about-face to its Dutch architecture administration to aftermath an abnormal auto that stood in abrupt adverse to annihilation abroad in the brand’s lineup. The 1987 Volvo 480 featured a block hood, pop-up headlights, and a bear that added an aspect of acumen – as able-bodied as a bright call-back to the P1800 – to what was advised as a adventurous another to the 200 Series.
Although bread-and-butter apathy kept the 480 from bridge the Atlantic, it was still a seminal model, as it apparent the aboriginal use of a front-wheel-drive layout. This was a axis point for Volvo, as the post-900-series bearing of cars fabricated front-wheel-drive standard, starting with the 850.
In the mid-’90s, the abstraction of a crossover that bridged the gap amid sport-utility cartage and acceptable wagons was so new that there were absolutely no rules back it came to design. Enter the Volvo V70 XC or Cross Country, which jacked up the ride acme of the accepted V70 wagon, slathered on the artificial cladding, and aimed itself absolutely at the aforementioned admirers as the beginning Subaru Outback.
The move accepted awfully popular, arch to three ancestors of wagon-based Cross Countries (later dubbed the XC70), and sparking the brand’s advance into beyond SUVs anon thereafter.
Despite the acceptance of the more-rounded V70 XC, during almost the aforementioned era, Volvo was additionally authoritative a concerted accomplishment to afford its calm acceptability as the purveyor of square-ish wagons. A above basic of this administration amend was the C70, which was offered as both a auto and a convertible starting in 1996-1997, and again afterwards in its additional bearing as a ‘vert with a retractable hardtop.
The C70 ability accept had agitation aggressive adjoin rivals from BMW and Mercedes-Benz in agreement of achievement or luxury, but it did accomplish in adjusting chump expectations back it came to the brand’s beheld language. Sales lasted all the way until 2013, and it represents the final two-door Volvo produced to date.
With the V70 XC a hit, and the C70 proving that at atomic a allotment of its barter were accessible to the abstraction of a boxless Volvo, in 2002 the aggregation alien a archetypal that impacted its fortunes and its artefact calendar for the abutting 30 years.
The XC90 was the aboriginal Volvo “truck” to be awash to the masses, and as a full-size SUV it put the automaker on aboriginal basement in the flush people-mover space. It anon begin an audience, and although the aboriginal archetypal may accept overstayed its welcome, by the time a redesign did access in 2015 the XC90 had accelerating to a accepted affluence advantage with stunningly adorable area metal, and a berth to match. It now serves as Volvo’s flagship archetypal and is generally acclimated to admission cogent new technologies, such as the company’s contempo advance into constituent hybrids.
Although wagons were still in the mix back the XC40 accustomed on the arena for the 2018 archetypal year, there’s no catechism that this bunched SUV gave Volvo its aboriginal absolutely aggressive entry-level archetypal in two decades. The XC40 shrank the anatomy agency of the automaker’s acknowledged SUV format, but didn’t skimp on the high-end capacity that had helped it carve out its new affluence niche. Like the XC90 afore it, the XC40 additionally helped Volvo avant-garde its electrification action by confined up its aboriginal EV, the XC40 Recharge.
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