Matthew Harrison has been answer to arch of Toyota Europe, afterwards Johan van Zyl, who will retire from the position. Harrison is currently controlling carnality admiral of sales at Toyota Europe.
Van Zyl, 62, a built-in of South Africa, will absorb his column as administrator of Toyota South Africa, the automaker said in a account absolution Tuesday. He has been admiral and Toyota Europe CEO back 2015.
The changes booty aftereffect April 1.
Under van Zyl, Toyota’s sales in the Europe arena — which includes Russia, Turkey, Israel and some axial Asian markets — accept developed steadily to beat 1 actor units in 2019, and bazaar allotment has developed to 6 percent in 2020 from 4.6 percent in 2015.
A hybrid-focused calendar has meant that Toyota has been able to accommodated more tougher EU CO2 emissions targets.
Toyota Europe recorded 993,113 sales in 2020, a 9 percent decline, outpacing the bazaar in the affairs breadth by 11 allotment points.
As a apogee to van Zyl’s tenure, the Yaris baby car was called European Car of the Year on Monday.
Harrison’s assignment is to move Toyota above full-hybrids to constituent hybrids and full-electric vehicles.
Toyota Europe affairs to barrage 10 electric models and bristles constituent hybrids by 2025, with a ambition of affairs 1.4 actor cartage annually by then.
Under Johan van Zyl, Toyota’s sales in the Europe arena — which includes Russia, Turkey, Israel and some axial Asian markets — surpassed the 1 actor mark in 2019.
Harrison, 52, a built-in of Lancashire, England, holds a amount in banking accounting from the University of Kingston aloft Hull.
He started his automotive career at Ford Motor, and abutting Toyota Great Britain in 2000 as accepted administrator agent marketing.
He confused to Toyota Europe in 2005, starting as accepted administrator accumulated planning. Harrison was called administrator of Lexus Europe in 2008. He was answer to carnality admiral sales and business Toyota Europe in 2013, and controlling carnality admiral for sales in 2019.
He was called an Automotive Account Europe Eurostar in 2020.
Van Zyl holds a doctorate in economics from the University of Potchefstroom. He abutting Toyota South Africa in 1993 as administrator agent sales.
After captivation assorted administration positions, he became admiral and CEO of Toyota South Africa in 2003. Van Zyl became CEO of the Africa arena in 2013. His accepted titles accommodate admiral and CEO of Toyota Europe, CEO Europe region, administrator Toyota South Africa and operating administrator of Toyota Motor.
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